HYPE ENERGY
HITS UNIVERSAL CITY WALK
ORLANDO, FLORIDA
Over the weekend of November 11th and 12th the 8th annual Orlando Beer Festival at Universal City Walk was taken over by Hype! Not by the heavy hitters or power brewers of the beer industry, but by a non-alcoholic energy drink. Drawn in by hyped up party people and lively music the unsuspecting tasters that walked up to the HYPE tent had their lives changed forever. They are going to “Cut the Bull” and “Buy into the Hype!!!!”
Not only did we infect the attendees at the event but also other brewers and the host complex as well. Several City Walk venue managers are eagerly awaiting the chance to
Cut the Bull and Buy into the Hype”. Seriously the event was a great time had by all! We transformed a 10’x10’ tent into a park wide phenomenon known as “Club Hype”. Entertainment was provided by the able DJ Hollywood Hype and his Latin cohort DJ Johnny Hype.
There was a visit from celebrity guest Johnny Damon (center fielder New York Yankees), and to being mentioned on 104.1 radio by the “Monsters of the Early day” the Hype Phenomenon has landed in Florida with a “BANG”!!Over 15,000 people were in attendance over the 2 day festival and Expedite Distribution reached out to them all. We handed out over 500 custom made T-shirts and Tank tops to the masses and sampled over 15,000 people, 2-4 ounces at a time. The results of the tasting between Hype regular and Hype MFP were a draw!!!! Hype is able to please both tastes of the energy drink category consumers. Universal City Walk has invited Hype for their Teen Nights, Grad Bash, and next years Beer Festival. The Hype Team will be there with More Full Power and fun for everyone.
The good kept rolling into Monday with tasting at the first annual Johnny Damon Charity Golf Tournament where a group of movers and shakers gathered for a good cause. This group included doctors, lawyers, athletes, musicians and so forth ranging from Mike O’Malley from “Yes dear” to Joey and Chris from N’sync, to Robert Damron of the PGA, and Players from Major League Baseball and the National Football League.
Overall the past week has been an exciting time for our company and our future relationship with Hype! The Universal Studios Beer Festival and the Johnny Damon Charity Golf Tournament will become an annual event for us all. There are over 200 pictures that will illustrate the good time had by all at both of these fun filled energetic events. We are looking forward to the next energy filled events with you and the Hype Team. See you next time on the dance floor.
Live Life, Love Life, Love Hype!
Pictures from Beer Festival
Central Florida Hype on Myspace
